Cookie Policy

Last updated: 29 August 2026

This Cookie Policy explains how Easy Trolley uses cookies and similar technologies when you visit easytrolley.co.uk.

Cookies help our website function correctly, remember certain preferences, understand how visitors use the site and, where you consent, support analytics and marketing activities.

This Cookie Policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that websites place on your computer, phone or other device when you visit them.

They can be used to remember information about your visit, such as items added to your basket, preferences, login information or how you interact with the website.

UK rules require websites to tell users about cookies, explain what they do and, for cookies that are not strictly necessary, obtain appropriate consent before setting them.

2. How We Use Cookies

We may use cookies and similar technologies to:

  • Operate our website and checkout
  • Keep your shopping basket working
  • Maintain website security
  • Prevent fraud
  • Remember preferences
  • Understand how visitors use our website
  • Measure website performance
  • Improve our services
  • Support advertising and marketing where you have consented
  • Remember your cookie choices

3. Strictly Necessary Cookies

Strictly necessary cookies are required for essential website functions.

These may include cookies used for:

  • Shopping basket functionality
  • Checkout
  • Account authentication
  • Website security
  • Fraud prevention
  • Network and load management
  • Remembering privacy or cookie choices

These cookies may be placed without your consent where they are genuinely necessary to provide a service you have requested. The ICO specifically recognises examples such as shopping-basket and essential security cookies.

Because these cookies are essential, disabling them may prevent parts of the website from working correctly.

4. Analytics and Performance Cookies

We may use analytics or performance cookies to understand how visitors interact with our website.

These cookies may collect information such as:

  • Pages visited
  • Time spent on pages
  • Links clicked
  • General device or browser information
  • How visitors arrived at our website
  • Website errors or performance information

Where these cookies are not strictly necessary, they will only be used after you provide the required consent.

5. Functional Cookies

Functional cookies may help remember choices you make, such as preferences or settings.

They can make your experience more convenient when returning to our website.

Where consent is legally required for these cookies, they will not be activated until you provide that consent.

6. Advertising and Marketing Cookies

Where we use advertising or marketing cookies, they may help us:

  • Measure the effectiveness of advertising
  • Understand which products or pages interest visitors
  • Show more relevant advertising
  • Measure conversions from advertising campaigns

Advertising cookies are not considered strictly necessary simply because they support our business. They require appropriate consent before being placed where UK cookie rules apply.

We may use third-party advertising services in connection with our store where you have given the required permission.

7. Shopify Cookies

Our website is powered by Shopify.

Shopify and services used through Shopify may set cookies or use similar technologies for ecommerce functions such as:

  • Checkout
  • Shopping basket management
  • Security
  • Fraud detection
  • Customer authentication
  • Analytics
  • Store performance
  • Advertising functionality, where enabled

Some Shopify cookies may be strictly necessary, while others may require consent.

8. Third-Party Cookies

Some cookies may be placed by third parties that provide services to our website.

Depending on the services we use, these may include:

  • Shopify
  • Payment providers
  • Analytics providers
  • Advertising platforms
  • Social media services
  • Customer support or marketing tools

Third parties may process information according to their own privacy and cookie policies.

We will use appropriate consent controls for non-essential third-party cookies where required.

9. Your Cookie Choices

When you first visit our website, you may be shown a cookie banner or consent tool.

You should be able to choose whether to allow non-essential cookies.

Depending on the options available, you may be able to:

  • Accept all cookies
  • Reject non-essential cookies
  • Choose specific cookie categories
  • Change your preferences later

Consent for non-essential cookies must be freely given through a clear positive action. Simply continuing to browse a website is not enough.

10. Withdrawing Your Consent

Where we rely on your consent for cookies, you may withdraw or change that consent at any time.

You can usually do this through the Cookie Settings or similar link available on our website.

Withdrawing consent does not affect processing that lawfully took place before you changed your choice.

The ICO recommends making it clear that users can withdraw consent and explaining how to do so.

11. Managing Cookies Through Your Browser

Most web browsers allow you to control cookies through browser settings.

Depending on your browser, you may be able to:

  • Delete existing cookies
  • Block all cookies
  • Block third-party cookies
  • Allow specific cookies
  • Clear cookies when closing the browser
  • Use private or incognito browsing

Please note that blocking strictly necessary cookies may affect website functionality.

12. Cookie Duration

Cookies may remain on your device for different periods.

Some cookies are session cookies and expire when you close your browser.

Others are persistent cookies and may remain on your device for a longer period unless they expire or you delete them.

The exact duration depends on the particular cookie and the service that sets it.

13. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to:

  • The cookies we use
  • Our website functionality
  • Third-party services
  • Legal or regulatory requirements

When we make changes, we will update the Last updated date at the top of this page.

14. Contact Us

If you have questions about our use of cookies or this Cookie Policy, contact:

Easy Trolley
Operated by Aleesha Haider

Flat 2, 19 Maindee Road
Cwmfelinfach, Ynysddu
Newport, Gwent
NP11 7HQ
United Kingdom

Email: support@easytrolley.co.uk
Phone: +44 7346 133881
Website: easytrolley.co.uk